I build the systems a business runs on.
ERP and inventory, B2B portals, Amazon automation and booking platforms, plus the marketing that fills them. From the first sketch to day-to-day operations.
What I do
I connect sales, stock and marketing into one working whole.
So data flows on its own and people can focus on work that matters. I understand the business, the tech, and how to sell it.
Internal systems & ERP
A central system as the single source of truth: products, stock and orders from every channel, courier integration, point of sale, reporting and KPIs.
Case:CBG Portal →B2B portals
Ordering portals for trade partners: prices and discounts per brand, pre-orders, marketing materials and payment checks. Connected to the internal system over an API.
Case:Spark B2B →Amazon & marketplaces
Selling on Amazon in 9 European countries, connected to the internal system: listing, pricing rules, Buy Box overview and automatic reporting.
Case:Amazon sync →Booking systems
Sign-ups for events, tournaments and workshops. My own product Embedbook: an embeddable widget, pay only for confirmed registrations.
Case:Embedbook →Marketing & advertising
Performance campaigns, newsletters and content that works together. Decisions driven by data, not gut feeling.
Case:Marketing & creative →Creative & video
Editing, motion design, thumbnails and visuals, backed by years of making content for esports and YouTube.
Selected work
Systems real people use every day.
How I work
From problem to running operations.
- 01
Understand
Process and numbers first, technology second. Where are time and money leaking?
- 02
Build
Get a first version into the hands of the people who'll use it, fast. Then iterate on real usage.
- 03
Automate
Connect systems so data flows on its own. No more copying between spreadsheets.
- 04
Measure
Analytics and reporting that show what works. Decisions based on data.
Where I started
Years in video and on YouTube.
Esports, streamers, game studios and web3. Video taught me what makes content work and how to measure it, and I bring that into marketing today.
About
I started in video and YouTube; today I build systems for commerce. I understand the business, the tech and the marketing, and I like to deliver the whole thing.
More about me →Got a project, a process or an idea?
I work as a freelancer, on one-off projects as well as long-term collaborations. Tell me in a few sentences what you're working on and I'll usually reply within two business days.