Marketplace

Amazon sync

A CBG module for selling Nolan helmets on Amazon in 9 European countries. Listing, rule-based pricing, stock and orders connected to CBG, and automatic reporting of sales and the Buy Box.

Amazon
Pricing rules
Buy Box
Reporting

Client: GlobalMoto
Role: Contract: design, development & operations
Area: Marketplace

Nolan helmets on 9 marketplaces: where we hold the Buy Box, where we sell without it and where an offer just needs adding. Figures are blurred.

Reporting in CBG: sales and profit over time, sizes, helmet types and Buy Box share per marketplace. Business figures are hidden.

What it does

9 marketplaces: Germany, France, Spain, Italy, the Netherlands, Sweden, Poland, Belgium and the UK
Listing new offers
Pricing rules, recommended prices and price locks
Buy Box overview per marketplace
Automatic reporting: revenue, profit, margin and units sold

How it works

Amazon is connected to CBG much like the B2B portal: products and stock come from CBG, orders flow back and ship via DPD. On top of that, prices are set automatically by rules.

Scale

Over 2,000 Nolan helmet items in the catalogue across 9 European marketplaces. Each marketplace shows how many offers hold the Buy Box and how many in-stock helmets aren't listed there yet.

How the systems talk

CBG is the single source of truth. Sales channels take products and stock from it, orders come back and ship via DPD.

Online storeproducts and orders

B2B portalAPI: products ⇄ orders

Amazonthis projectAPI + automated pricing

CBGsource of truthproducts · stock · prices · orders

DPDlabels and delivery tracking

Shoppoint of sale

ReportingKPIs and overviews

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